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Comunicarea instituţională în autoritățile publice This article is concerned to the aspects of the institutional communication in public authorities. In its professional activity the civil servants communicate with different people, social groups, organizations, institutions and its activity depends of integrity of communicative behavior. The communication is indispensable solution in order to implement all other functions and specific organizational activities The communication is the premise not only of the stability, but also of the organizational development. -
Comunicarea politică: definiţii, tipuri şi funcţii In this article we speak about political communication, its definitions, types and functions. The communication is a irreversible process, which involves the behavior adjustment. Now days the political communication supposes some special characteristics for example: actors of political communication, strategies, marketing techniques etc. The political communication has its standards at the level of different forms, rules, strategies and political situations. -
Comunicarea politică - component intrinsec al vieţii sociale contemporane Nowadays, political communication has become an intrinsic component part of the social life and more and more public servants display an increased interest in this activity. Generally, it can be affirmed that political communication is a field in which various persuasive modalities and forms of the electorate are intersected. The article analyses the proposed by different specialists I the field definitions in order to identify the specifics of political communication. The author proposes a succinct characteristic of the essential forms of political communication such as: presidential communication, governmental communication, local communication, party communication, electoral communication. The peculiarities of the political marketing and of its instruments in political communication are also specified. The aim of the article is to initiate the readers into the essence of the topic. -
Programarea neurolingvistică în comunicarea funcţionarilor publici The civil servants, participants in various seminars, are interested in tech niques of neurolinguistic programming. This has served as an impulse to write the present article. I tried to elucidate briefly the history of NLP and to describe some techniques of influence through neurolinguistic programming. -
Relațiile publice - instrument de promovare a imaginii instituţiilor publice The activity of „public relations” is a necessary request for any organization, in order to reach the imposed objectives, a inherent condition of its efficient functioning, able to settle the most important inter-human relationships. The public relations represents the premise in order to exercise the management activity and the management process functions. Only by means of an efficient communication are the planning and programming, the coordination and control, the motivation, consulting and active participation of the organization members possible, capable to accomplish the aimed goals. Every single moment belonging to the organization activity is based on the efficient communication and construction of the image, as a modality to focus and correlate the efforts. In this article we try to underline the importance of communication strategies in activity of public institutions for a efficient construction of its image in the new reality.