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Analysis of the experience of state support for the development of the eco-economy market in the countries of the European Union The global eco-economy market started to form only in recent decades, it shows high annual growth rates, significantly exceeding the growth of other sectors of the economy, and also opens up new market niches. The rapid development of the world economy actualizes the need to study the patterns of formation and mechanisms of state support for the eco-economy market. The introduction of management focused on greening, in particular, by entering the eco-economy market, has not yet become widespread, including due to the presence of problems with the choice of management tools that consider the specifics of this market. The article examines the experience of state support for the development of the eco-economy market in the countries of the European Union by the method of introducing environmentallyoriented innovations that contributed to solving current economic and environmental problems at the European level.